OMODA | JAECOO expand their global activities in Austria
- Jul 9, 2025
- 4 min read
(Vienna, July 9, 2025) OMODA | JAECOO, the world's fastest growing automotive brands, will launch in Austria in October 2025, marking the next phase of their expansion in Western Europe.
Following already remarkable sales successes in European markets such as Spain, Italy, Poland and Great Britain (a total of 41 countries worldwide), this market entry marks a new strategic chapter for OMODA | JAECOO in the European premium SUV segment.
The parent company Chery Auto, one of China's leading automobile manufacturers and largest vehicle exporter, is further expanding its global influence with this strategic expansion into Europe.
With over 15 million vehicles sold in more than 80 countries and regions, Chery is consolidating its position as a key player in the international automotive market.
New importer based in Vienna
The market launch will be managed by Colmobil, which has been appointed as the official and exclusive importer for the Austrian market. Colmobil will distribute the OMODA | JAECOO brands in Austria, with the debut of the JAECOO 7 planned for the end of 2025.
The Austrian company headquarters are located in Vienna. Simultaneously, a nationwide sales and service network is currently being established. This includes the selection of strategic retail partners throughout Austria, who will be supported by a dedicated team of experienced local automotive experts.
Colmobil is Israel's leading automotive group, founded in 1906 – giving the company over a century of experience. In Israel, Colmobil is the importer for leading global brands such as Mercedes-Benz, Hyundai, Mitsubishi, Genesis, and Smart, as well as several Chinese brands, including Ora and OMODA | JAECOO.
With a market share of over 22% in the new car market (total market approximately 280,000 new vehicles), Colmobil is the market leader in Israel. In 2024, the company began distributing the OMODA | JAECOO brands. In the first six months of this year alone, Colmobil sold 8,400 units of the model.
The JAECOO 7 (PHEV and ICE) in Israel. This model quickly became the best-selling vehicle in the country and now accounts for 5% of the entire Israeli automotive market – achieved by a single model alone.
For comparison: The best-selling cars in Austria in the entire year 2024 were the VW Golf (8,670 new registrations), followed by the Skoda Octavia (7,900 new registrations) and the Tesla Model Y (5,740 new registrations).
Thanks to this success, Colmobil is now taking over as the importer for Chery Auto in Austria. The company is currently building its team and establishing a sales and service network in the Alpine republic. As a family-owned business and one of the largest companies in Israel, Colmobil also plans to expand into other European markets after entering the Austrian market.
OMODA | JAECOO offer a complete portfolio of premium SUVs in various sizes and with all drive variants – from internal combustion engines (ICE) to hybrid (HEV) and plug-in hybrid (PHEV) models, all the way to fully electric vehicles (BEV). This ensures that the right solution is offered for a wide range of customer needs.
In Austria, the JAECOO brand will launch first, followed shortly after by OMODA. JAECOO was specifically developed for urban explorers and combines first-class off-road capabilities with luxury-inspired design and state-of-the-art technology.
The JAECOO 7 PHEV SHS impresses with advanced safety features, high comfort and an impressive total range of over 1,200 km per tank of fuel – thanks to the brand's own highly developed SHS (Super Hybrid System).
The JAECOO 7 PHEV with SHS technology offers an outstanding hybrid driving experience in its class: It combines a purely electric WLTP range of 90 km with efficient hybrid operation for a total range of up to 1,200 km. Developed on the company's third-generation hybrid platform, this system is among the most advanced plug-in hybrid systems on the market today.
Fastest growing brands in 2025
OMODA | JAECOO are now among the world's fastest-growing automotive brands in terms of sales. The number of global users has increased tenfold in just two years – from 50,000 in April 2023 to over 500,000 in April 2025. In highly regulated markets, sales grew by 165%, while sales of NEVs (New Energy Vehicles) increased by 370% within a year.
OMODA | JAECOO CEO Shwan Xu announced at the Shanghai International Auto Show 2025 : "From Seed to Speed in just two years – in 2025 we are ready to go full speed ahead! "
At the same time, the brands have significantly expanded their global presence: from 21 markets in 2023 to 41 markets in 2025, including successful market entries in 23 major automotive markets. These include eight countries with annual sales exceeding one million vehicles and 15 markets with more than 200,000 units.
This expansion is having an immediate effect: eight markets exceeded 1,000 deliveries per month, with Great Britain and Spain in particular each reaching over 2,000 vehicles.
The JAECOO 7 model continues to solidify its status as the group's flagship, with monthly sales exceeding 18,000 units. Remarkably, half of these sales were achieved in highly regulated markets, underscoring the company's adherence to the highest standards. The JAECOO 7's SHS (Super Hybrid System) powertrain saw over 10,000 sales in just five months – an impressive 550% growth in 2024.
For further information, please contact:
Bernhard Bauer,
burn communications GmbH,
Mobile +43 650 7636044
